Use campaigns for business objectives, ad groups for coherent intent areas and context hints for genuine situations where the offer is useful.
Last verified September 22, 2026 · Built from current OpenAI advertising documentation and Magnify product capabilities.
Connect campaign performance, product data and profit signals before you scale.
Describe what, who and when — not keyword lists.
Bring structured ecommerce catalogs into the channel.
Pixel + Conversions API + external analytics.
Connect the channel to product and cross-channel decisions.
Use the campaign level to define objective, budget, dates and the commercial role of the initiative. Avoid mixing fundamentally different business outcomes into one campaign if it makes optimization impossible to interpret.
Group ads around a shared product, service, theme or customer need. Separate materially different situations when they require different creative or landing pages.
Write hints that add useful information about the offer, customer and situation. They should not be used as instructions like exact-match keywords or hard delivery restrictions.
Use several genuinely different title and description angles within an ad group so the platform has broader coverage while the experiment remains interpretable.
Magnify operating model
ChatGPT Ads should not become another isolated dashboard. Magnify is building one operating layer across Google Ads, ChatGPT Ads, product intelligence and profit evidence.
Straight answers
No. Context hints are natural-language descriptions that help explain when an offer may be relevant. OpenAI says they inform relevance but are not exact-match targeting rules and do not guarantee delivery in specific conversations.
Yes. OpenAI supports conversion measurement using the OpenAI Pixel, the Conversions API, or both. Magnify treats measurement quality as a prerequisite for optimization rather than assuming every reported conversion signal is complete.
Not necessarily. Related situations can live in the same ad group when they share the same product, message and landing page. Separate them when the commercial use case meaningfully changes.
OpenAI's advertising product is evolving quickly. These primary sources are the reference point for platform facts on this page.
ChatGPT Ads × Magnify
Build the channel around context, measurement and business economics from day one — then let performance earn the next dollar of budget.