Magnify · Margin Max

How an agency used Magnify to audit 12 client accounts

A six-person PPC agency had no consistent health baseline across its 12 ecommerce clients. Magnify replaced ad-hoc spreadsheet audits with the same evidence-backed 92-point framework across the portfolio. Each account manager had developed their own audit habits, and two client accounts had gone more than seven months without a full structural review. When clients asked how the agency knew the account was healthy, the team had no standardized, evidence-backed answer. All 12 Google Ads accounts were connected under a manager workflow and assessed against the same 92 checks and 23 audit sections. The agency's biggest gain was not a single optimization tactic; it was replacing subjective reviews with one portfolio-wide evidence standard. The team gained a shared operating language for client health and could show clients the evidence behind prioritization rather than asking them to trust an opaque process. All accounts are anonymized. Brand names, exact spend figures, and identifying details have been changed or generalized to protect confidentiality. The figures below are illustrative composites built from the structure and magnitude of real Magnify engagements and typical patterns surfaced by Magnify audits.