Magnify · Margin Max

How title testing lifted Shopping CTR

An athletic-apparel store used internal SKU-like titles such as 'Men's Tee Black L'. Magnify tested structured title variants, identified a winning attribute order, and rolled the pattern across the catalog. Most product titles looked like internal inventory labels rather than shopper-facing search assets. The brand had never tested title variants; product titles were created once and then left unchanged. Magnify generated structured title variants for a 120-SKU test group and compared different attribute orders through supplemental-feed variants. Variant B — brand + gender + technology + product type + color + size — outperformed the control by 250% on CTR. The experiment turned title optimization from a subjective copy exercise into a controlled system for discovering which product attributes actually earn clicks. All accounts are anonymized. Brand names, exact spend figures, and identifying details have been changed or generalized to protect confidentiality. The figures below are illustrative composites built from the structure and magnitude of real Magnify engagements and typical patterns surfaced by Magnify audits.