Know the ROAS you need before you decide what to scale
Break-even ROAS is only useful when the account data underneath it is trustworthy. Magnify uses the 92-point audit to check the measurement and spend conditions behind profit decisions.
Why this matters
A ROAS target without margin context can scale revenue while shrinking profit.
Break-even ROAS links advertising return to gross margin. But even the right threshold can mislead when conversion values, primary goals or attribution are wrong. Audit the account before trusting the optimization signal.
What you get from this workflow
- Use margin-aware targets instead of arbitrary ROAS goals.
- Check whether conversion values are being measured consistently.
- Find spend leakage before raising budgets.
- Connect campaign metrics to the broader profit workflow.
Free after Google Ads connection
checks in one account baseline
Magnify groups the audit into 23 sections and keeps failures, opportunities, healthy checks and unknown evidence visible.
Core areas checked
The lead magnet
Use the calculator logic, then validate the real account
Magnify’s free 92-point audit is the next step after break-even math: it checks whether the Google Ads account is producing the evidence needed to act on that threshold.
Your account is the case study.
Sign up, link Google Ads and Magnify creates the baseline from your own campaign evidence. The audit stays inside your dashboard so it can become the starting point for optimization — not a one-off downloadable checklist.
Frequently asked questions
Is the 92-Point Google Ads Audit free?
Yes. Create a Magnify account, link Google Ads and Magnify builds the 92-point baseline before you need to make any account changes.
Does Magnify change my Google Ads account during the audit?
No. The first analysis is read-only. Magnify explains findings and proposed actions; account changes stay approval-controlled.
What do I need to connect?
For the Google Ads audit, connect the Google Ads account you want analyzed. Merchant Center is requested only when product or feed workflows need it.
What is break-even ROAS?
Break-even ROAS is the return on ad spend at which advertising contribution covers the margin available to pay for ads. The exact threshold depends on the economics you include, so it should be treated as a business input rather than a universal benchmark.
Related Google Ads resources
Magnify · Margin Max
Find the leaks before you scale the spend.
Connect Google Ads and get the free 92-point baseline. Magnify reads first, explains the evidence and keeps account changes approval-controlled.
Get my free 92-point audit →