Magnify · Margin Max

Search Hygiene

Search waste rarely arrives as one dramatic mistake. It leaks through hundreds of small query and keyword decisions.

Broad intent, poor relevance, low Quality Score and expensive non-converting keywords can quietly absorb budget. Manual reviews often catch only the obvious offenders and ignore attribution lag or the evidence needed to act safely.

Search Hygiene separates genuine waste from terms that still need evidence.

Magnify combines keyword spend, search terms, Quality Score and engagement evidence, then prepares tighter actions only when the pattern is stable enough to justify them.