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How to Audit Google Ads with ChatGPT

You can audit Google Ads with ChatGPT by exporting a search terms report, pasting it into ChatGPT, and asking for evidence-backed opportunities. Start by checking conversion tracking and missing columns before deciding what spend is actually wasted. In Google Ads, open Insights and reports, then Search terms; select a meaningful date range and export a CSV with query, impressions, clicks, cost and conversions. Upload or paste the CSV into ChatGPT. Remove customer names, personal information and any sensitive notes before sharing it. Ask ChatGPT to calculate reported totals, separate irrelevant queries from low-sample queries, and rank issues by spend and confidence. Verify conversion attribution, search-term coverage, target CPA and campaign context before applying any recommendation.