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Google Shopping Custom Labels: Strategy Generator

Structuring your Google Merchant Center custom labels is the only way to tell Google which products are high-margin and which are clearance. Get the perfect Label 0-4 structure for your industry—stop bidding the same on a $5 sock and a $500 jacket.

Most merchants know they need good titles and images. But the biggest untapped opportunity? Google feed custom label fields 0-4 —five empty fields in your product feed that Google lets you fill with any business data you want.

Think of it this way: without custom labels, Google treats your entire catalog the same. It doesn't know that your cashmere sweater has a 60% margin while your basic tee has 15%. It doesn't know which products are aging in your warehouse or which ones are your Black Friday heroes.

The result? You're bidding the same on a $5 sock and a $500 jacket. Your ROAS looks "fine" on average, but you're leaving money on the table.

High-margin products subsidizing low-margin ones. Profitable items underinvested. Clearance items overpriced.

Each segment gets the right investment. Profit goes up without increasing spend.