Find where Google Ads is spending without enough evidence of return
Magnify audits wasted spend in context with tracking, Search, Shopping and PMax so you can distinguish a real leak from a measurement problem.
Why this matters
Spend with zero reported conversions is not always the same thing as waste.
A broken conversion action can make healthy campaigns look unprofitable. Bad attribution can do the opposite. Magnify checks measurement and spend together before labeling an account area as an optimization priority.
What you get from this workflow
- Surface spend with no recorded conversions.
- Audit negative-keyword and search-term coverage.
- Check budget and campaign structure around the leak.
- Separate missing evidence from confirmed problems.
Free after Google Ads connection
checks in one account baseline
Magnify groups the audit into 23 sections and keeps failures, opportunities, healthy checks and unknown evidence visible.
Core areas checked
The lead magnet
See the waste diagnosis inside the same 92-point registry
The audit keeps measurement, spend and campaign findings together so a single red number never becomes the whole optimization strategy.
Your account is the case study.
Sign up, link Google Ads and Magnify creates the baseline from your own campaign evidence. The audit stays inside your dashboard so it can become the starting point for optimization — not a one-off downloadable checklist.
Frequently asked questions
Is the 92-Point Google Ads Audit free?
Yes. Create a Magnify account, link Google Ads and Magnify builds the 92-point baseline before you need to make any account changes.
Does Magnify change my Google Ads account during the audit?
No. The first analysis is read-only. Magnify explains findings and proposed actions; account changes stay approval-controlled.
What do I need to connect?
For the Google Ads audit, connect the Google Ads account you want analyzed. Merchant Center is requested only when product or feed workflows need it.
How does Magnify define wasted spend?
Magnify uses connected account evidence to flag inefficient or unsupported spend while also checking whether conversion measurement is reliable enough to interpret the signal.
Related Google Ads resources
Magnify · Margin Max
Find the leaks before you scale the spend.
Connect Google Ads and get the free 92-point baseline. Magnify reads first, explains the evidence and keeps account changes approval-controlled.
Get my free 92-point audit →