Magnify · Margin Max

Performance Max audit recovered profitable products

A profitable-looking PMax campaign was concentrating 71% of spend into only 8% of the catalog. Magnify exposed a neglected mid-tier cluster that was converting efficiently whenever it received impressions. The account-level PMax ROAS looked healthy at 4.1x, so the team had little reason to question the campaign. The missing question was which products were actually driving that result and what opportunity cost the current allocation created for the rest of the catalog. Magnify segmented performance by product cluster instead of trusting the campaign-level average and found a highly skewed distribution. The underexposed mid-tier was receiving only 9% of spend even though its margin-adjusted returns were stronger than the account's weak long tail. Revenue from the mid-tier cluster grew from roughly $9,800/month to $31,600/month with no increase in total account spend. All accounts are anonymized. Brand names, exact spend figures, and identifying details have been changed or generalized to protect confidentiality. The figures below are illustrative composites built from the structure and magnitude of real Magnify engagements and typical patterns surfaced by Magnify audits.