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Google Shopping CTR Benchmarks 2026 (by Industry)

Is your Google Shopping CTR stuck around 0.5–1%? This guide covers exact CTR benchmarks by industry so you can see where you stand—and what to fix first.

CTR (Click-Through Rate) is the percentage of shoppers who see your ad and click. Higher CTR means more traffic at the same budget—and signals to Google that your ads are relevant, which improves your ad rank over time .

Overall Google Shopping average: 1.5–2.5% CTR across all industries.

Different industries have different CTR expectations based on competition, visual appeal, and shopper intent. Use this table to benchmark your own products—then read our title optimization guide to close the gap.

Source: Aggregated data from industry reports and Magnify customer data (2024–2026). Updated February 2026.

If you're below benchmark for your category, one or more of these factors is the cause: