01
What Sponsored Agents are
OpenAI describes Sponsored Agents as an advertising format that lets people start a conversation with an AI representative of a business after engaging with an ad.
✦ Emerging ChatGPT Ads format
Sponsored Agents turn the ad click into a business conversation
OpenAI is testing a format where users can open a conversation with a business-sponsored AI representative directly from an ad.
Last verified September 22, 2026 · Built from current OpenAI advertising documentation and Magnify product capabilities.
I need a better way to scale ecommerce ads without losing margin.
Which platform should get my next advertising dollar?
Sponsored · illustrative placementMagnify — paid media decisions with product context
Connect campaign performance, product data and profit signals before you scale.
ContextBuyer need
ProductFit
OutcomeMeasured
Context hints
Describe what, who and when — not keyword lists.
Product feeds
Bring structured ecommerce catalogs into the channel.
Measurement
Pixel + Conversions API + external analytics.
Magnify
Connect the channel to product and cross-channel decisions.
02
Availability is limited
This is not a generally available self-serve format today. OpenAI currently describes Sponsored Agents as a limited alpha available only to selected advertisers.
03
Why the format matters
The ad is no longer only a click to a landing page. The business can potentially continue the decision process inside an agent conversation. That makes product data, approved claims, business knowledge and conversion design part of the advertising system.
Magnify operating model
From conversation signal to accountable media decision.
ChatGPT Ads should not become another isolated dashboard. Magnify is building one operating layer across Google Ads, ChatGPT Ads, product intelligence and profit evidence.
01 · Understand buyer situations
02 · Structure campaigns + context hints
03 · Connect product and conversion evidence
04 · Compare performance across channels
05 · Decide where the next dollar goes
06 · Learn from the result
Straight answers
Frequently asked questions
Can any advertiser create a Sponsored Agent today?
No. OpenAI currently says the format is limited to selected advertisers in an alpha test and is not accepting general early-access requests.
Keep exploring ChatGPT Ads
Primary sources
OpenAI's advertising product is evolving quickly. These primary sources are the reference point for platform facts on this page.
ChatGPT Ads × Magnify
Be early without being reckless.
Build the channel around context, measurement and business economics from day one — then let performance earn the next dollar of budget.