Magnify · Margin Max

How a home goods brand improved PMax product allocation

A home-goods advertiser was spending 51% of budget on thin-margin small appliances while its highest-margin premium cookware category received only 18%. The brand's positioning centered on premium cookware sets, but campaign spend had drifted toward small appliances. The audit showed the ad account was spending against a different economic reality than the brand's merchandising strategy. Magnify broke PMax and Shopping performance down by category instead of reading only campaign-level aggregates. The account's weakest category was receiving more than half of total spend while the highest-ROAS, highest-margin category was materially underfunded. Total monthly revenue increased by roughly $61,000 with no change to total ad spend because more budget moved toward categories that could absorb it profitably. All accounts are anonymized. Brand names, exact spend figures, and identifying details have been changed or generalized to protect confidentiality. The figures below are illustrative composites built from the structure and magnitude of real Magnify engagements and typical patterns surfaced by Magnify audits.