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Measurement Guard

If the conversion signal is wrong, every smart bidding decision starts from bad truth.

A campaign can look efficient while optimizing toward the wrong goal, missing value, duplicated conversions or incomplete ecommerce identity. The dangerous part is that the account may still report attractive platform metrics.

Measurement Guard checks whether performance is trustworthy before Magnify acts on it.

Magnify treats conversion integrity as a gate, not a dashboard metric. Missing or unsafe evidence stays visible as unknown instead of being converted into a false green check.