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Google Shopping Title Character Limit: 150 vs. 70 (The Truth)

Google Shopping titles can be up to 150 characters—but what users actually see depends on their device. Understanding these limits is critical for writing titles that convert.

This guide breaks down exactly how many characters show on different devices, and how to structure your titles so the most important information is always visible.

Most shoppers browse on mobile. If your key product info isn't in the first 70 characters, they won't see it.

Google does not truncate Shopping titles using a strict character count. Instead, Google's styling uses standard CSS rules that cut off text based on the pixel width of the card container.

Because Google uses proportional sans-serif fonts (like Arial or Roboto) where characters have varying widths, capitalization affects truncation significantly. For example, a capital 'W' consumes about 3x more pixel width than a lowercase 'i'. If your title is in ALL CAPS, Google will truncate it much earlier (often at 40-45 characters) compared to standard title casing.

Here's how a 140-character title appears on different devices: